January Product Updates: Turn Data Into Decisions, Leads Into Revenue & Attendees Into Connections

January was all about giving you enterprise-level insights, smarter networking tools, and more control over your exhibitor experience. This month brought features that help you understand performance across your entire event portfolio, capture and qualify leads more efficiently, connect the right people automatically, and personalize attendee experiences at scale. 

Whether you’re managing trade shows, career fairs, conferences, or campus events, these updates give you the data and tools you need to run better events.

Let’s get into what’s new.

See the Full Picture with Reporting 360

Managing multiple events usually means jumping between dashboards, exporting spreadsheets, and piecing together performance data manually. You might have dozens of reports scattered across different files, each telling a small part of the story. It’s time-consuming, and you’re probably missing patterns that could help you make better decisions.

The all-new Reporting 360 dashboard changes that. Bring all your event data together in one place with customizable visualizations. See events over time, by format, and by country. Compare attendance across events, track registration trends, and spot opportunities you’d otherwise miss.

The dashboard comes with ready-to-use charts, but you can customize everything. Add new charts or start from pre-built templates. Switch between bar, line, pie, or table views. Change metrics, titles, and order. Resize or rearrange widgets—your layout saves automatically. Everyone in your organization sees the same updated view, so collaboration becomes effortless.

Advanced Criteria filters let you dig deeper. Use AND/OR logic to combine multiple filters, add greater than or less than comparisons, and filter events by tags like “Internal,” “Regional,” or “Test Event.” Instead of running ten different reports, get all the data you need in one view.

Whether you manage five events or fifty, Reporting 360 scales with you. No more scattered reports. No more guesswork. Just one place for all your event data.

Capture & Qualify Every Lead with Lead Capture App

Your exhibitors invest significant time and money to attend your events. They need tools that help them maximize ROI by capturing, qualifying, and following up with leads efficiently. Most lead capture solutions are clunky, limited, or require jumping between multiple platforms.

The new vFairs Lead Capture App is a standalone mobile app built specifically for exhibitors and sponsors to manage leads from capture to follow-up, all in one place.

Booth reps can scan QR codes or badges, or enter lead information manually. They can customize their lead capture forms and edit them in real time based on each conversation, adapting their qualifying questions on the fly to capture the information that actually matters.

Score and tag leads immediately to prioritize follow-ups. Hot leads get flagged for immediate action, while cooler prospects get added to nurture campaigns. Edit lead data, add detailed notes about conversations, or delete duplicate entries.

Send follow-up emails and schedule meetings with prospects directly from the app. No need to wait until after the event or switch to a different platform. Strike while the iron is hot and book meetings on the spot.

Get comprehensive reports across teams and events to track performance and measure ROI. See which booth reps are capturing the most leads, which events drive the best quality prospects, and where teams should focus for future events.

The Lead Capture App turns every booth interaction into actionable data and ensures no opportunity slips through the cracks.

Connect the Right People Automatically with AI Matchmaking

Networking is one of the main reasons people attend events. But in crowded halls with hundreds or thousands of attendees, finding the right people to connect with is difficult. Most attendees leave events having missed valuable connections simply because they didn’t know who else was there.

The new AI Matchmaking module solves this problem by connecting people automatically based on criteria that actually matter.

The system analyzes attendee profiles, then automatically suggests relevant connections based on the criteria you have set. Attendees get introduced to the people most likely to provide value, and you deliver a networking experience that feels personalized and intentional rather than random.

The participants can see these recommendations once they log in. They can favorite, schedule a meeting, view participant details or delete the recommendation.

Your attendees spend less time wandering and more time having conversations that actually matter.

Give Exhibitors the Tools They Need with Exhibitor Portal 

Event success for exhibitors hinges on making the right connections and being prepared. Too often, exhibitors show up to events without knowing who’s attending, scrambling to book meetings on the fly, and juggling multiple tools to manage their presence.

We’ve added powerful new features to the Exhibitor Portal that change this dynamic completely.

Exhibitors can now view a full list of registered attendees before the event starts. This early access lets them research prospects, identify high-value targets, and make notes about who they want to connect with. No more showing up blind. Exhibitors can walk into your event with a game plan.

Schedule meetings with key prospects before the event even begins. Instead of hoping to catch someone between sessions, exhibitors can secure confirmed meeting times in advance. Meetings can be managed directly from the exhibitor portal or mobile app, with options to create, edit, or delete appointments as schedules change.

Event organizers can now assign booth-related tasks to exhibitors with detailed descriptions, deadlines, and attached documents. Need exhibitors to submit booth rep details, upload their logo, or confirm equipment needs? Assign it as a task. Exhibitors see all assigned tasks in one clear view, track deadlines, mark tasks as complete, and upload required documents—all in one place.

These updates shift exhibitors from reactive to proactive, giving them the tools to prepare thoroughly and execute strategically at your events.

Create Hyper-Targeted Segments for Personalized Experiences

You’re hosting a large-scale event with multiple session tracks, ticket types, and distinct attendee groups. You want to personalize the experience based on what different attendees need: VIPs get exclusive content, first-time attendees get orientation materials, and executives see different sessions than students.

Most event platforms force you into basic segmentation that doesn’t capture the nuance of your audience. You end up sending generic emails and showing the same content to everyone because you don’t have the tools to get more specific.

The enhanced User Segmentation module fixes this.

Build sophisticated attendee segments based on registration responses, profile updates, and in-event activities. The system supports AND/OR grouping logic, allowing you to combine multiple condition sets for maximum precision.

Go beyond simple demographic filters. Segment based on session selections and attendance, activity status, login time and frequency, ticket ID and type, and engagement level with specific content. Create segments like “VIP ticket holders who attended the keynote and haven’t logged in during the last two days” or “first-time attendees in the healthcare industry who registered for networking sessions.”

Track segment sizes in real time with a user count column. As users’ activity, interests, or information changes, the system automatically updates their segment membership.

Once you’ve built your segments, send targeted emails with messaging that resonates with specific groups, launch tailored in-app notifications to guide attendees to relevant opportunities, control access to specific sessions or content, deploy targeted surveys to gather feedback, and assign specially-designed badges to different segment types.

This level of hyper-personalization allows you to create unique experiences for different attendee groups within a single event environment. Your VIPs get white-glove treatment, your first-timers get extra guidance, and your returning attendees get advanced content.

Streamline Applications with Resume Generation

Running a hiring event or career fair means processing hundreds or thousands of candidate applications. Job seekers often struggle to format their resumes properly, and recruiters end up reviewing inconsistent submissions that make comparisons difficult.

The new Resume Generation feature solves this by automatically creating professional CVs based on registration form responses.

Map form fields to specific resume template sections—work experience, education, skills, certifications—and the system generates formatted resumes that appear in candidate profiles and on the frontend. This makes it simple for job seekers to apply without worrying about formatting, and gives recruiters consistent, professional candidate information at their fingertips.

Candidates get a polished resume without the hassle. Recruiters get standardized data that’s easy to review and compare. Everyone saves time, and the quality of submissions improves dramatically.

You can enable this feature under Event Setup > Attendee Activity > Enable Attendee Resume Generation.

These updates are live now in your vFairs dashboard. We’re continuing to build features that make event management more strategic and less chaotic, with more improvements on the way.

Got questions about any of these features or want to see them in action? Book a demo or reach out to us at [email protected].