Turn Event Data Into Insights with Reporting 360 Dashboard

Running multiple events across regions, teams, and formats can make it hard to track performance and see the bigger picture. You might have dozens of reports scattered across spreadsheets and dashboards – each telling a small part of the story.

That’s where Reporting 360 comes in.

It brings all your event data together into one powerful dashboard, giving you a 360° view of how your events are performing across your entire organization.

Why We Built Reporting 360

For large organizations like Airbus, Cadence, and Telus, analyzing data across multiple events was becoming a challenge. They needed a way to combine all event insights, attendance, engagement, registration trends, and more, into one place.

Our goal with Reporting 360 was simple: make reporting faster, smarter, and easier for teams that manage many events.

Now, you can explore insights, apply advanced filters, and build dashboards that instantly visualize performance – all without having to create separate reports for each event.

See All Your Event Data in One Place

Reporting 360 is built directly into the vFairs platform at the organization level. Once you open the dashboard, you’ll see a set of ready-to-use charts, including events over time, by format, and by country.

But that’s just the start.

You can customize everything to fit your needs:

• Add new charts or start from a pre-built template

• Switch between chart types – bar, line, pie, or table

• Change metrics, titles, and order

• Resize or rearrange widgets – your layout saves automatically

Everyone in your organization will see the same updated view, so collaboration becomes effortless.

Smarter Filters for Deeper Insights

Sometimes you need to dig deeper. For example, to compare events in different regions or identify which ones drove the most engagement.

The new Advanced Criteria filters make that easy.

You can now:

• Use AND/OR logic to combine multiple filters

• Add greater than or less than filters for numerical comparisons

• Filter events by tags like “Internal,” “Regional,” or “Test Event”
  

So instead of running ten different reports, you can now get all the data you need in one view.

Example: See “Events in Group 1 or Group 2 and hosted in Country A” – all with a few clicks.

Visualize Data the Way You Want

With four main chart types – bar, pie, line, and table – Reporting 360 makes it easy to understand complex data at a glance.

Upcoming enhancements will make tables even more powerful, letting you:

• Sort data alphabetically or by highest value

• View multiple metrics in the same table (no more separate ones!)

• Show only the top 10 or 15 results for cleaner insights
  

You can also hover over data points to see exact numbers, making your analysis faster and more precise.

Consistent Data Across All Events

Reporting 360 also brings improvements to data tags, which let you manage key information across your organization.

You can now define tags (like company name or location) once, and they’ll update everywhere – across all event pages, emails, and forms.

This saves time and ensures consistent branding and communication.

Built for Big Teams, Scalable for Everyone

Whether you manage five events or fifty, Reporting 360 grows with you.
It’s already in use by our major enterprise clients, helping them consolidate their reporting process and uncover trends across hundreds of events.

And this is just the beginning – more features are coming soon, including:

• A powerful email engagement funnel to track marketing performance

• Enhanced sorting and filtering options

• Additional metrics and chart templates
  

The Bottom Line

Reporting 360 turns data into insight.
It gives event organizers, marketers, and decision-makers a complete view of their event performance – across every event, region, and format.

No more scattered reports. No more guesswork.
Just one place for all your event data – clear, simple, and powerful.

Ready to Get Started?

If you’re already a vFairs customer, reach out to your account manager to enable Reporting 360 and start exploring your organization-wide insights today.

Not a customer yet? Book a demo to see how vFairs and Reporting 360 can transform your event analytics.